Overview

The Center for Minimally Invasive Neurosurgery (CMIN), a West Los Angeles-based provider of advanced keyhole-approach brain surgery, needed to modernize their brand identity to better communicate precision, trust, and expertise. I redesigned their logo, developed a refreshed brand system, rebuilt their website, and created comprehensive print materials.

Design Solutions

• Logo & Brand System Refresh — Redesigned the logo incorporating key and brain motifs, and developed updated brand guidelines including color palette (refined blue tones), typography, and visual standards.
• Website Redesign — Rebuilt the website to reflect the new brand identity with improved visual consistency and professional presentation.
• Print Collateral Production — Designed and managed print production for business cards, patient mailers, folders, brochures, office forms, and other marketing materials from concept through final delivery.

Outcome

Delivered a modernized brand identity that elevated CMIN's professional image and reinforced their expertise in minimally invasive neurosurgery. The cohesive visual system now appears consistently across their website, print materials, and patient communications, strengthening brand recognition and trust.