Overview

Zespri, a global kiwifruit cooperative, needed to connect with U.S. Asian-market audiences through culturally relevant campaigns. I partnered with Zespri's agency to localize English-language marketing assets into Korean, Chinese, Japanese, and Vietnamese materials for seasonal promotions, holiday campaigns, and product launches across print and digital channels.

Design Solutions

• Multilingual Localization — Adapted campaign creative across four Asian languages while maintaining visual consistency with global brand standards and selecting culturally appropriate typography.
• Cross-Channel Marketing Materials — Designed cohesive print and digital assets for seasonal launches, holiday promotions (Mother's Day, Mid-Autumn Festival), and new product introductions.
• Consistent Layout Systems — Created clear typographic hierarchies and layout structures that worked across multiple languages and formats, ensuring brand consistency and readability.

Outcome

Delivered culturally relevant, brand-compliant marketing materials that connected Zespri with U.S. Asian-American communities across multiple seasonal campaigns. The systematic approach ensured linguistic accuracy, cultural appropriateness, and visual consistency across print and digital channels.